Do you want to accelerate your business growth? This seminar introduces the core principles and practices of "whale hunting" -- explosive growth for your company through large account sales. Learn how to grow your business by landing and serving new customers through deals that are 10 to 20 times your average deal. You will learn:
- The Whale Hunting Story: How to focus and excite your team with the Whale Hunting metaphor
- The Whale Hunting Culture: Characteristics of a fast-growth culture and how to promote them
- The Whale Hunting Model: How to map your large account sales process
- Wealth Management: How to become a whale hunting company
- Rivers in the Ocean: How to refine your message to the whale market
- Target Filter: How to identify and scout the best whales for you to hunt
- WhaleChart: How to create a list of organizations that are best for you hunt
- Dossiers: How to research your whale prospect list
- Whale Signs: How to learn the best time to hunt a particular whale
And then, after you've identified a big company target, the workshop takes you through the process of conducting a team-based complex sale. You will learn
- The Buyers' Table--How to identify the many people who will influence a buying decision
- Whale Fears--What big companies fear about doing business with smaller companies
- Fear Busters--How to alleviate their fears and differentiate yourself from competitors
- Power Your Boat--How to involve subject matter experts in the sales process
- Two Card Questions--How to identify the most important things you need to learn early in the sales process
- Progressive Discovery/Progressive Disclosure--How to build your sales process around critical questions and answers
- Good to Great Questions--How to ask better questions to get more informative answers
It's about how to determine at every step of your sales process if you are likely to win the deal, and how to exit as early as possible if you are going to lose.
Lunch and workbook included in your registration fee.
Visit us online at www.thewhalehunters.com to learn more.