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Event Organizer's eJournal Archives

Feature Article - For Event Planners, It’s Easy Being Green – Here’s how. Knowing what to watch for is key
This Issues’s Reader Dilemma – Anyone have a backbone to spare?
Meeting Planners Take on Strategic Role – Meet the goals and measure the value
Family–Friendly Events Spike Attendance – How a break from business as usual can pay off
To Build Website Traffic, Use Your Leverage - 7 ways to gain an edge in the marketplace
The E-mail Metrics that Matter Most – Track transactions, customer loyalty and ROI
Seven Ways to Sell More Using Online Videos – 10 billion watched in February alone
To Sell More, Trust your ‘Inner Wingman’ – Get ready to fly your next mission

Feature Article - Making the Ask: Getting Sponsors to Contribute - Inside tips that loosen the purse strings
This Issues’s Reader Dilemma - What communication devices are best for event planners?
Key to Events Success - Authenticity - The market has moved beyond price and quality
Negotiating Tactics Every Meeting Manager Should Know - Secrets the pros use
Build your Email List with Co-Registration - Collect customer opt-ins from other websites
Behavioral Targeting - Latest web marketing strategy - Analytics, software tools
help buyers
Seven Reasons to Borrow Grandma’s Egg Timer - A dollar store item can boost your sales
Strategies to Get People off the Dime - What to do when people don’t follow your lead

Feature Article - Creative Event Sponsorship Ideas – Hint: Auction off a tank of
heating oil
This Issue’s Reader Dilemma – How can I measure attendee opinions during events?
Six Sigma and the Meetings Industry – Organizers seek continuous improvement
10 Safeguards when Serving Alcohol – Precuations keep your meetings from getting rowdy
Use Conversion Rate Optimization to Boost Web Results – Winning strategies that
generate more leads, opt-ins and sales
10 Ways to Save Money when Buying Printing – Too many companies let money slip away
How to Be an A-Level Player or Manager – First, rid yourself of all forms of mediocrity
22 Tips to use at a Networking Event – Hint: Set up close to the food and drink

Feature Article - Event Partnering Nirvana - How to get the warm fuzzies instead
of the cold pricklies
This Issue’s Reader Dilemma - Help Wanted - How can I hire the right staff?
Coping with Tighter Incentive Budgets - Companies plan shorter meetings, closer to home
Connecting Events to Customer Profitability - 5 key metrics that prove you add value
How "Crowdsourcing" can Boost Results - What if you let the Internet shape
your marketing?
The "E-Connection" - How direct mail skills can boost email response
Perfecting the Art of Silence - Knowing when to button your lip can boost sales
The Salesperson’s Kryptonite - How to keep RFPs from making you feel powerless

Feature Article - Danger: Hazardous Events Ahead - How to protect against almost anything that can go wrong
This Issue’s Reader Dilemma - How can I help nonprofits profit?
Uptown, Downtown, Boomtown - Urban makeovers yield bargians
Less is more: Make small meetings memorable - Little touches make all the difference
Print Marketing gets even more Personal - You can link direct mail to a personalized page
High Payoffs from Email Segmentation - How one company boosted open rates 75 - 100%
What to do when you Lose a Big Deal - Winning is great but defeat is a good teacher
Taking the Pressure off Cold Calling - Treat cold calls as in-person advertising

Feature Article - Getting the Most from Speakers at Your Events – Five Ways to
Manage Speakers from Sign-up to Sign-off
This Issue’s Reader Dilemma – How do you handle a “diva” speaker?
Bias? What Bias? – 17 Ways to make your meeting more inclusive
Take Swing at Golf Events – Overbuilding turns golf into a potential bargain
Using Content to Make Your Site Sexy – Eight steps to content marketing bliss
Six ways to get better e-mail results – Segmenting your lists can pay big dividends
You’ve Got an RFP to Respond to – Now What? – How to improve your odds
What You Can Learn from Jazz Musicians – Seven sales-boosting productivity lessons