Event Organizer's eJournal Archives

• Feature Article - Looking into the digital future of meetings. 
• This Issue's Reader Dilemma- What kind of poll do I need to measure attendee opinions?
• Big Event. Small Budget- Make your dollars go further. 
• How To Be A Power Negotiator. - Learning the art of the deal.
• Are You Trusted? - Earn customer trust in these intangible ways. 
• Using E-Mail As If People Really Matter. - How to get the most out of e-mail campaigns.
• Bridging the Divide- Combining sales techniques for the highest return on investment.
• The New Stored-Value Cards. - The latest "currency" for online payments.
• Brought To You By.- Selling companies on sponsoring your next big event.

• Feature Article - The Psychology of Event Email Marketing.  
• This Issue's Reader Dilemma- Can anyone help me with my labor pains?  
• Agility in the Face of Adversity.- How do you deal with crises in business?  
• Lights. Camera. Where the Heck are the Lights?- Manage the people who manage your technical elements.
• How Emotionally Connected is Your Web Site? - The five five "emotional points" your Web site should hit.
• Give your Headlines the "So What?" Test. - Are you attracting customers or turning them off?
• Bridging the Divide -Combining sales techniques for the highest return on investment. - Combining sales techniques for the highest return on investment.
• Looking to Boost Online Sales? - Here are 10 pitfalls to avoid.  

• Feature Article - What Does your Audience Want? Real-time polling options.  
• This Issue's Reader Dilemma- Should I let my fingers do the walking when I'm looking for vendors?or is an RFP really necessary?
• Good Food. Bad Food.
  - The secret to getting the right caterers.
• Overcoming the Cyclical Nature of Event Organizing. - Here are five ways to get more business year 'round
• It's All About Results? - Is pay-for-performance marketing right for your business?  
• P.S., I Love You. - Writing direct mail copy that gets results.  
• Hit the Brakes on Price Breaks - Why discount pricing might not be a good move.  
• Establish Value: 1st Step in B2B Sales. - Demonstrate your value is applicable to your prospects.  

• Feature Article - Turn your Event Site into a Virtual Cash Register. (part 2)  
• This Issue's Reader Dilemma- How can I get our Web site to produce healthier results?
• Making the Most of your Money. - six creative ways to stay within budget. 
• Hit your Target.
  - How to successfully build event attendance.
• Promoting Your Web Site Online and Off. - Why a combined approach may be best.  
• Measuring Up. - Are you making the most of your search engine?  
• Planning an email Promotion? - Here's how to write copy that sells.  
• Using the Internet plus email for sales. - Why the combination works so well

• Feature Article - Turn your Event Site into a Virtual Cash Register. (part 1)  
• This Issue's Reader Dilemma- Help! Save Our Webmaster from Drowning!  
• Mapping Change. - Let the "chunking" begin.  
• Make the Most of Meetings and Events. - 13 tips for active and fun events and gatherings.
• Six Steps to Successful eNewsletter Marketing. - The hottest thing since the sunburn  
• 39 Ways to Use the Internet to Promote Meetings. - From site construction and content to surveys, it's all here  
• Use E-Mail to Fire Up Sales. -(without getting flamed)  
• Selling Online. - What's the difference between online and brick-and-mortar sales?