Event Organizer's eJournal Archives

Feature Article - A Funny Thing Happened on the Way to... a Successful Event. - Make 'em laugh, make 'em laugh, make 'em laugh.
This Issue's Reader Dilemma- How could Greta Garbo ever say, "I want to be alone"?
You Want How Much for That? - The 10 negotiating tactics you should know.
Tents: They're Not Just for Camping Anymore. - From blank canvas to pizzazz.
Is Your Email Newsletter List Blocked?- How to find out and what to do about it.
Make Your Site Search Engine-Friendly.- Five mistakes you should avoid.
Increasing Your Sales with CRM. - Why knowledge really is power.
Plan for Tomorrow's Selling - Today.- Systematizing peak sales performance.

Feature Article - How Did You Do at Your Last Event? - Five key metrics to measure success - and how to apply them.
This Issue's Reader Dilemma- Should it be ho-ho-ho or no-no-no?
Let Us Entertain You. - Turning the traditional hospitality event inside out.
Batters Up! - What event planners can learn from baseball.
Before You Write It Down, Know This.- Writing with caution.
Pull the E-Mail Trigger.- And make more messages hit the mark.
Follow Your Lead. - How to turn prospects into sales.
Making Business Personal.- The importance of treating business contacts as friends.

Feature Article - Turn an Ordinary Event into Business Theater. - Five ways to create the perception you want.
This Issue's Reader Dilemma- How do I get my big foot out of my mouth?
Think Disney. - Seven ways to put show biz in your tradeshow.
Wonder Where the Time Goes? - Make a chart to find lost time.
Ready to Publish Your First e-Newsletter?- Five things you should avoid.
Offline and on the Phone.- How to tell if search engine marketing is working.
Managing the Mindset. - Think your way to greater sales success.
Behind the Magic.- 17 how-to techniques stellar performers use.

Feature Article - Three Ways to Approach Business Event Planning. - Integrating a go-to-market strategy.
This Issue's Reader Dilemma- Is it time to say good-bye to Norma Rae?
Why Waste Time Meeting Face-to-Face? - Use teleconferencing instead.
Planning for Success. - How to create an effective timeline.
Should You Use Static or Dynamic Addresses?- Getting the most out of your e-mail campaign.
Put Your Best Face Forward.- Boost your company's visibility - for free.
Thinking About Hosting a Webinar? - What you need to know before you start?
Do You Know What No Really Means?
- The real reasons why people don't buy.

Feature Article - What the Heck Will I Do with Another Frisbee? - Using the power of promotional products wisely
This Issue's Reader Dilemma- What things should I include in my Event Planner's Success Kit, as I'd like to call it?
Playing Favorites - Getting and keeping the "right" attendees
The ROI on Entertainment - Is a "big" entertainer worth it?
Beyond the Gloom- How to improve your e-mail open rates
Why PR No Longer Means Public Relations - The truth about using this powerful tool
The Bully, the Dud or the Juice - Do you know who you're really selling to?
Conference Archive Cheat Sheet - Use archiving to add value to your event

Feature Article - Business Event Marketing - Do you know the 10 secrets of success?
This Issue's Reader Dilemma- How do I buy without saying "bye-bye" to my budget?
Win-Win Negotiation - How to get what you want conflict-free?
Avoid the Duds - Ten strategies for selecting "the perfect speaker"
Truth or Consequences???- When good e-mail offers go bad
It's Time to Jump on the Blogwagon - Using online journals to pump up your events
Stop, Look and Listen - Walk down every aisle before buying off the shelf
Don't Take No as an Answer - Six things to do when you lose a sale

Feature Article - When Is It Okay to Be Paranoid about Your Events? - Building contingency plans to eliminate the effects of Murphy's Law
This Issue's Reader Dilemma- How do I sign up a great speaker and not a salesman for my events?
Playing Hardball with Unions - Why planners must step up to the plate?
Why Being an Events Organizer Isn't Enough - Real tips from real people
Snail Mail, Webinars, Phone or What? - How to determine which to use
Brand It and It's Yours - Why and how to brand your event
Successful Selling to Today's Short Attention Span - Sales techniques that cut through the clutter
Five Ways to Get Your Landing Pages Higher Conversions - Stop wasting clicks

Feature Article - Planning for Better Results. - Six strategic approaches to business event marketing.
This Issue's Reader Dilemma- How do I keep the spotlight on my event, not a show-stopping attendee?
Booking a Convention Center - What questions should you ask?
Change Or Die - Reframing to manage change
Building Web Content that Sells - Five lightning fast steps
Integrating e-Mail Data - Not always easy, but always worth the effort
Keep Your Team Spirit High - Getting the most out of your salespeople
Making Your Case - Using client testimonials as sales tool

Feature Article - Sponsorship Design, Sales and Nurturing - Building and implementing premium sponsorship programs
This Issue's Reader Dilemma- What strategies can I count on to get my attendance numbers up?
Strategic Management - Why you need procurement-based strategies
Time Tactics at Work - Organizing for greater productivity
Get the Word Out - Using the Internet for better press release results
Direct Mail - 3 easy rules for generating great response
The Soft Sell - The importance of relationship selling
Selling Sponsorships - A baker's dozen for rising sales

Feature Article - The Clausen Center and Acteva Come Together for a Good Cause - Tsunami relief floods the Web
This Issue's Reader Dilemma- I need an education on sponsor recognition
How Do You Measure Your Event's Success? - The new return on investment model
Are You in an Event Planning Rut? - 10 ways not to have a boring meeting
Data Hygiene for Your Direct Marketing Efforts - Why it's time to slim down your lists
Forget the "Vanilla" Words - Put some flavor in your copy
Fly, Drive, Rail, Walk, Call or Click? - 3 tactics for more successful Webinars
Go Live - Reel in prospects with live chat on your site

Feature Article - Guerrilla Outreach Programs - Innovative, cost-effective ways to promote your events
This Issue's Reader Dilemma- How do I keep attendance up while events are winding down?
Revitalizing Meetings - Mixing business and pleasure for greater success
Are You Guilty of Time Mismanagement? - How to break costly, old habits
Intel's Eight Strategies for Event Success - Why its event attendance grew by over 20,000?
Mastering Search Engine Marketing - How to manage a better campaign
Getting Attendees to Book Inside the Block - Using special promotions to fill the house
Quick and Easy Ways to Boost Sales - 5 tips you should know about

Feature Article - The Eight Elements of an Effective Event Web Site - Converting visitors into customers
This Issue's Reader Dilemma- How do I open the door just so far?
Closing the Loop on Lead Generation- 10 tips for A+ lead systems
Trading Spaces - How bartering can help pay for your next event
Stealth Marketing - Using incoming calls as telemarketing opportunities
Tapping the Internet for Self-Promotion - Leveraging high-tech to further marketing efforts
Leave Your Whining Sales People Home- Put your best faces on at your event
Thought Leadership in 3 Easy Steps- How to sell with blogs, webinars & e-newsletters