Subscribe to Acteva's Event Organizer's eJournal. Click here to learn more.

Event Organizer's eJournal Archives

Feature Article - Online Newsletters - Cutting Through Chaos
This Issue’s Reader Dilemma – No more no-shows
Manage Your Meetings Strategically - A guide to the best practices for success
Avoid Paying More When You Ship - Four things to keep in mind
They Can't Reply if They Don't Read - How to get your e-mails opened
PR Advice From a Gorilla? - How you, too, can leverage local connections
No Response to Your Latest Mailing? - Make follow-up calls that sell
Know What Your Prospects Really Want? - Seven things they're looking for and how to deliver them

Feature Article - December is a Two-Week Month
This Issue’s Reader Dilemma – What's the 4-1-1 on Event Planning?
Don't Trust Your Gut in Negotiations - Use System 2 thinking instead
Protecting Your Meetings in Uncertain Times- Planning for crises before they happen
Harness the Power of Blogs, Wiki's and More- Speak to your readers as if you're a friend
Blending your PR and Marketing - How to use your press releases to generate sales leads
Want a Proven Way to Boost E-mail Sales? Give your prospects a reason to read on
Selling by Not Selling- How to make backing off pay off

Feature Article - Blog and Podcast your way to success
This Issue’s Reader Dilemma – How do I get my boss to "show me the money?"
Want to manage your time better? Train your mind to be organized
Book a Big Star on a small budget - money saving tips for your speaker budget
Harness the Power of Online Publishing - "Speak" to your readers as if you're a friend
Don't Just Spread the News - Use that newsletter to sell
Are You Trapped in Conventional Selling? Break free of traditional techniques
Sell Your Events the Four C's Way - And get exhibitors plus attendees on board

Feature Article - Events - An Investment Today and for the Future
This Issue’s Reader Dilemma – How do you measure the success of an event?
Why Don’t I Ever Hear From You? – Increasing your evaluation response rates
Turning Vendors into Partners – Questions to ask before signing on the bottom line
The Dos and Dont’s for Using E-Mail – How to generate those all-important leads
Think Before You Leap into Advertising – Tips before you start and online ad campaign
Sales Prospects Avoiding You? – Why – and what you can do about it
Are your Online Sales Numbers in Line? – Keep them growing with six simple steps

Feature Article - High Tech, High Results – How to be more efficient and lower costs with technology.
This Issue’s Reader Dilemma – Tick, tock – I need a doc
The Myth of Time Management – How to focus on the right things
Lock and Unload – Get Material to your events the right way
All E-mails are Not Created Equal - Tips for writing to Blackberry users
Blogging for Dollars – How you can use blogs to build business
How to Turn “No” into “Yes” – Six steps for handling sales objectives
What’s Wrong with But – Everything!

Feature Article - First Impressions That Wow – Ways to make your voicemail and email work for you.
This Issue’s Reader Dilemma – How do you put your best foot forward?
How Well are Your Efforts Working? – Four ways to measure B-to-B performance.
The Art of Negotiation – Knowing the right style for the right person.
Does Your Company Belong in the Blogsphere? – What blogging is and how it works.
Five Deadly Direct Mail Writing Mistakes – Things you should avoid to get results.
You’ve Made a Great Presentation – Now, don’t talk yourself out of the sale.
Unsure How to Host a Webinar? – The how’s and why’s of B2B Webinars.

Feature Article – The All-Mighty Marketing Plan – Insights from an Events Planner.
This Issue’s Reader Dilemma – On the road – ouch.
Don’t Take It on the Road! – Why your home base might be your best event venue.
Do You Have What It Takes? – A refresher on essential project management skills.
Extra, Extra! – Small newsletter changes that make a big impact.
Want Direct Mail that Delivers? – Make your copy more meaningful.
Paying Online Pays Off – Cancel that check.
Give Yourself the Selling Advantage – 13 powerful ways to make more sales.

Feature Article – Desktop Distractions. Four ways to control the chaos.
This Issue's Reader Dilemma - How do I "turn off the noise" without turning off people?
The Five Moments that Define a Negotiation - And how to prepare for them.
Contracts with Clairvoyancy - Building change management into agreements.
Want to Improve Your Newsletter Readership? - Give it the personal touch.
Make Your Next Event a Hit with Direct Mail - The golden rules for delivering your message.
Need Some Help with Selling? - Seven sales skills you can work on.
Say It in Writing - Why thank you notes are great sales tools.

April 2006

Feature Article - Why Marketing Matters to You. And everyone else who helps you with your events.
This Issue's Reader Dilemma - How can I help nonprofits profit from their association with me?
Meet Vendors Face-to-Face Wherever They Are - Discover the wonders of teleconferencing.
Garden, Sandcastle, Mountain, Spaghetti - Identifying your business type to manage change.
Thinking Outside the Box - 10 creative ways to get PR.
Don't Just Send Them e-Mail - Send them e-mail that sells.
How Well Are Your On-Site Personnel Really Doing? - Use "secret shoppers" to find out.
You've Made a Great Sales Pitch - But how do you close the deal?

March 2006

Feature Article - Selecting the Right Meeting Planning Technology. A step-by-step guide.
This Issue's Reader Dilemma - Help wanted: How do I know what help to hire?
Squeeze the Most out of Every Hour - Great time-savers for independent event planners.
In the Dark about Lighting? - How to successfully light your next event.
Wish You Were Here - Six proven postcard marketing tactics.
Design a Web Site that's a Selling Machine - Where and how to use calls to action.
You Know How to Sell - But do you know when to do it?
Your Greatest Selling Tool Won't Cost You a Dime - It's your integrity.

February 2006

Feature Article - Scoring a Hole-in-One with e-Mail Words of wisdom from a golf tournament organizer.
This Issue's Reader Dilemma - Is it OK to give a VP a polite NO?
Rightness, Lies and Truth - Which is best in negotiations?
Since You Asked Me... - Find out how successful your event really was.
Want to Increase Your Attendance on the Cheap? - You can - with routine e-mails.
The Power of the Pen - Writing direct mail that hits the mark.
Sell to Sell Again - Turn a prospect into a client for life.
Magic Words to Advance Sales and Business Relationships - Alignment, agreement, commitment.

January 2006

Feature Article - Using Integrated Marketing Communications to Boost Meeting Attendance.
This Issue's Reader Dilemma - The climate's suddenly gotten very chilly here.
Don't Let Time Get Away From You - Manage it with a system.
You Cut a Bad Deal - Now what?
Tell Me More About Yourself - Creating PR with e-mail.
Corporate Gobbledygook - Why do we make things so difficult?
What Are You Really Selling - How to build on your competitive advantage.
Eliminating the Barriers to Selling Success - Four key areas to manage and monitor.