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Event Organizer's eJournal Archives

Feature Article - How to Get a Bigger Payoff from your Website – Six Secrets the
Pros use to Build More Traffic
This Issue’s Reader Dilemma – Stuck with an outrageous bill
Can you Outperform your own Metrics? - More sponsors now use KPIs to keep score
Tap Social Networks to Power Up your Meetings – Understanding the new media can
give you a leg up
Proven Ways to Generate Leads from Print Advertising – Specific ideas that will jump-start your response rate
Get the Word Out with Electronic Press Releases – Bonus: Keyword-optimized PR generates Web traffic
References: A Powerful Sales Tool – The right recommendation makes all the difference
Shhh! Active Listening is the Key to Higher Sales – Hear what prospects are actually saying

Feature Article - How Much Hassle is Too Much Hassle? Pros and Cons of Hiring an
Outside Event Planner
This Issue’s Reader Dilemma - Working for peanuts
How Green are Your Giveaways? - A dozen ways to send an enviro-friendly message
Attendee Knowledge: Your Greatest Asset - New thinking about the value proposition
in meetings
Postcards: An Old-Fashioned way to Build New Business – Ten tips for using postcards in
relationship marketing
Getting Direct Mail Leverage from Online Efforts – How to make knowledge from the Net pay off
Passing the “Tell Me More” Test – Keys to building relationships with new prospects
What to Do When Prices Go Up – Even the best salespeople get the jitters

Feature Article - Creative Meeting Room Setups - Seven ways you can make an
Ordinary Meeting Extraordinary
This Issue's Reader Dilemma - How can I get my numbers up?
Using Theater to Make Events Catch Fire – Tips for staging get the adrenaline pumping
It’s Good to be Green – Environmentally conscious events are sprouting everywhere
Search Analytics – New way to make email work harder
Five Tips to Build your Site for Success – Getting traffic isn’t as hard as getting
return visitors
Putting Sizzle in your Sales Presentations – Lessons from an award-winning TV commercial
Six Common Sales Mistakes - And How to Avoid Them – Hint: Don’t take
anything personally

Feature Article - Beyond the Rubber Chicken - Creative ways Food can Make your
Event Memorable
This Issue's Reader Dilemma - We've Been Abandoned!
Up-tight Attendees? Add a Spa Experience to Your Event
Event Branding: Short-term Action, Long-term Value
Riding the Email Highway - What you should know about whitelisting & certification
Search Engine Optimization: Ways to spread the (Key)word
The 5 Biggest Sales Management Blunders - A hands-off approach is not the best strategy
Taking the Pressure off Cold Calling - Hint:It's OK if they don't buy the first time you ask

Feature Article - 12 Technology Trends in the Meetings and Events Market
This Issue's Reader Dilemma - I need a "home"!
Scan, Swipe or Scribble? - What's the best way to get attendee information?
Developing Megabuck Sponsorships - It takes a little know-how, a lot of time
What's in a Name? - A lot, when it comes to e-newsletters
Public Relations: Beyond the Press Release - Here are 5 other channels for your message
Pre-call Planning: Key to Telemarketing Success - Use this checklist to turbocharge results
Eight One-Liners that Will Score Points - Example: I've heard some great things about you

Feature Article - The 10 Commandments of Working with Union Labor - Turning
Lions into Pussycats
This Issue's Reader Dilemma - How do you deal with unions?
The X Factor - What's your return on experience?
Entertainment in the Internet Age - When shopping for acts online, let the buyer beware
When Email Isn't Enough - Making the most of your compaigns with integrated marketing
Seal the Deal with New High-Tech Envelopes - Making more of your direct mail campaigns
When No Means Yes - Fourteen proven responses to the most common sales challenges
Let Me Think About It - Three ways to handle a classic objection

Feature Article - Before You Push "Play" - Music Licensing at Events
This Issue's Reader Dilemma - What's in a Name?
Three Tips for Building Goodwill During Negotiations - The secrets of give and take
Beyond the Lemonade Stand - Market research that works
Use Your Email to Gain "Mind Share" - The importance of tailoring your tactics to targets
Want to Make Your Web Site "Sticky"? - Try adding video to your marketing mix
Increase Sales without Spending More on Marketing - Keep in touch with existing leads
While They Wait - Capitalize on your captive audience to boost your bottom line

Feature Article - The Mother of All Event RFPs
This Issue’s Reader Dilemma – How do I put the "count" back into headcount?
Virtual Worlds, Real Meetings - They're not just for 30-somethings after all
But Are You Making Any Money? - How to get to the bottom line
The Future's in The Mail - Pointers to keep your DM campaigns fresh
10 New Rules for Successful E-Newsletters - Make yours one everyone will want to read
Eight Proven B2B Sales Lead Generation Methods - Use them all for the best results
Don't Let the Rattlesnakes Scare You - Learn, prepare and sell with confidence

Feature Article - Negotiating Your Way to a Better Experience - for You and Your Attendees
This Issue’s Reader Dilemma – How do I get my boss to join the rest of us on planet Earth?
Worried about Procrastination? - Make it work for you
A Risk-Attitude Adjustment- Why now's the time for disaster preparation
Does Your Web Site Sell Like It Should? - How to turn visitors into buyers
Get Your Emails Past Spam filters and More - 3 great tips for writing effective subject lines
The Importance of Sales in Networking - Even if you're getting all the referrals you need
Moving Targets - Finding the right approach to bring in the "indies"

Feature Article - Leveraging your Website with Social Networking
This Issue’s Reader Dilemma – Kermit had it right: It’s not easy being green
Where Does the Time Go? - 24 time management tips
Entertainer Snafus - Not with planning and on-site savvy
Why be Engaged in Search Engine Marketing? - Because your clients use search engines
Make the Most of Your Emails - 10 great tips from one who knows
Can’t Reach a Prospect of Client? - Eight tips on crafting effective voice mail messages
Don’t Wait to Get Back in Touch with Old Prospects – Now’s the time!

Feature Article - Digital Marketing - Using digital communications to promote events
This Issue’s Reader Dilemma – Why couldn't I have had a silent night this Christmas?
Are You Staying with the Times? - Changing your methods to be more productive
When the Little Extras Add Up - Are resort fees negotiable?
Use Your Newsletter to Build your Customer List - Here's how
The Message is the Medium - How to optimize your email marketing
Why Waste Money Finding New Prospects - 10 tips for marketing to existing clients
Sharing the Spotlight - Tips for selling sponsorships to your events

Feature Article - A Look Back at 06 - Catch up on what you might have missed
This Issue’s Reader Dilemma – Who should do what - and when?
To Do or Not to Do? - Get your priorities straight with a to do list that works
Success Takes More than a Great Booth - Make your event a brand experience
How Do Those Ad Agencies Do It? - Tips for writing ad copy that delivers
How to Write a Great Press Release - And get it distributed
Please Leave the "Right" Message - Using voice mail as a prospecting tool
The Five Great Myths of Selling - And how to overcome them